GRAPHIC DESIGN

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meet JENNIFER

I’ve often been asked, “What is Graphic Design?” Graphic Designer. Visual Communicator. Visual Designer. Communications Artist…lots of fancy names for my career choice of Fine Arts. I’ve always thought I should use the title of Miracle Worker, Deadline Wizard, Mind Reader, or Big Ideas-Small Budget Negotiator but in the end, I am a freelance graphic designer who loves to communicate a message and can work with (almost) every type of client 

The definition is, “Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.”

When working with kids, it is fun to really show them how graphic design is in every aspect of their lives and they don’t even realize it. The cereal box they grabbed for breakfast, the toothpaste tube, the tags on new clothes, the books they read, the magazines they flip through, the notepad they write on, the designs on the t-shirt they are wearing, the menu they ordered from…I can go on and on…we are communicators…we communicate a message. The first thing a graphic designer must do is understand the message that is being communicated.

Once a designer understands the message, there are multiple ways to reach the audience. Either through print, electronic media, social media, packaging, signage, direct mail, and on and on.

In this camp, I will explain an overview of what a graphic designer can do as a profession. I will explain how to research a product, identify an audience, and execute a campaign through examples that I have created. The campers will receive hands on training in Adobe Photoshop and Adobe Illustrator.

What the camper will learn in Photoshop:

  • Understanding Raster vs. Vector

  • Introduction to tool palette

  • Introduction to layers

  • Understanding the difference between RGB and CMYK colors

  • Creating a mask

  • Understanding Fonts in Design

  • Understanding DPI (Dots per inch-300 vs. 72)

  • How photos are manipulated in Photoshop

While at Camp Pixel Project, each camper will:

  • Create their first design in Photoshop (a 5×7 notepad)

  • Learn about fonts

  • Marbling Paper

  • Create a magazine cover

  • Create magic in Adobe Photoshop

  • Learn about colors combinations